/* Presentation-led strategy: shared narrative, distinct roles, explicit proposals. */
.strategy-heading{display:grid;grid-template-columns:1.3fr 1fr;align-items:end;gap:7vw;margin-bottom:52px}.strategy-heading h2{font-size:clamp(48px,6.6vw,100px);line-height:.98;margin:0}.strategy-heading>p{font-size:20px;line-height:1.5;max-width:460px;margin:0 0 5px}.strategy-footnote{font:14px/1.6 DM,sans-serif;max-width:960px;margin:26px 0 0;opacity:.85}.pyramid-layout{display:grid;grid-template-columns:minmax(0,1.1fr) minmax(0,1fr);gap:6vw;align-items:center}.pyramid-visual{min-width:0}.ambassador-line{text-align:center;margin:0 0 28px;display:grid;gap:5px}.ambassador-line>span{font:12px ROM,monospace;text-transform:uppercase;letter-spacing:.1em}.ambassador-line>strong{font:600 23px DM,sans-serif}.ambassador-line>small{font:14px DM,sans-serif}.influence-pyramid{display:grid;justify-items:center;gap:7px}.pyramid-tier{position:relative;isolation:isolate;border:0;display:grid;gap:6px;justify-items:center;align-content:center;background:transparent;min-height:98px;padding:14px 12%;color:#183f2b;cursor:pointer;width:100%}.pyramid-tier:before{content:'';position:absolute;inset:0;z-index:-1;clip-path:polygon(8% 0,92% 0,100% 100%,0 100%);background:var(--tier-color)}.pyramid-tier>span{font:12px/1.2 ROM,monospace}.pyramid-tier>strong{font:600 clamp(19px,2vw,30px)/1.15 DM,sans-serif}.pyramid-tier[aria-pressed=true]:before{background:#264d37}.pyramid-tier[aria-pressed=true]{color:#f4faeb}.pyramid-tier:focus-visible{outline:3px solid #008328;outline-offset:3px;border-radius:8px}.tier-desire{width:56%;--tier-color:#d2e2c5}.tier-sport{width:70%;--tier-color:#bdd5ac}.tier-routine{width:84%;--tier-color:#a0c188}.tier-ugc{--tier-color:#66af6b}.diagram-caption{text-align:center;font:14px/1.5 DM,sans-serif;margin:20px 0 0}.tier-detail{border:1px solid #cbd6c2;border-radius:24px;background:#f5f7ef;padding:32px;min-width:0;min-height:540px}.tier-detail-top{display:flex;gap:20px;justify-content:space-between;font:13px/1.3 ROM,monospace;margin-bottom:24px}.tier-detail h3{font-size:42px;line-height:1.04;margin:0 0 18px;max-width:400px}.tier-detail>p{font-size:17px;line-height:1.55;margin:0 0 20px}.tier-people{border-top:1px solid #bdcbb4;padding:18px 0;display:grid;gap:7px}.tier-people>span,.tier-measure>span{font:13px DM,sans-serif;opacity:.8}.tier-people>strong{font:600 16px/1.5 DM,sans-serif}.tier-detail .tier-connection{font-size:15px}.tier-measure{border-radius:12px;background:#e2ecd7;padding:18px;display:grid;gap:8px}.tier-measure strong{font:600 16px/1.4 DM,sans-serif}.tier-measure p{font:14px/1.4 DM,sans-serif;margin:0}.tier-detail blockquote{font:500 17px/1.5 DM,sans-serif;border-left:2px solid #2d8447;margin:20px 0 0;padding-left:14px}.tier-detail>a{font-size:15px;display:inline-flex;align-items:center;min-height:44px;margin-top:12px}
.influence-timeline-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px}.influence-phase{position:relative;min-width:0;background:#f5f8ef;border:1px solid #bdcdb0;border-radius:20px;overflow:hidden}.influence-phase header{padding:26px 26px 22px;position:relative}.influence-phase header>p{font:13px ROM,monospace;margin:0 0 20px}.influence-phase header h3{font-size:clamp(27px,3vw,42px);margin:0 0 10px}.influence-phase header>strong{font:500 16px/1.4 DM,sans-serif}.phase-node{position:absolute;right:24px;top:20px;display:grid;place-items:center;border-radius:50%;width:34px;height:34px;background:#dce9cf;font:14px ROM,monospace}.influence-phase.launch{border-color:#315638}.influence-phase.launch .phase-node{background:#264d37;color:#fff}.phase-thumbnail{height:200px;position:relative;overflow:hidden;background:#fff}.phase-thumbnail img{width:100%;height:100%;object-fit:cover}.influence-phase.launch .phase-thumbnail img{object-fit:contain}.phase-thumbnail>span{position:absolute;bottom:12px;left:16px;background:#183b2aeb;color:white;padding:7px 11px;border-radius:7px;font:13px DM,sans-serif}.influence-phase dl{margin:0;padding:0 26px}.influence-phase dl>div{padding:20px 0;border-bottom:1px solid #d1dbc9;min-height:118px}.influence-phase dt{font:600 13px/1.3 DM,sans-serif;margin-bottom:8px;text-transform:uppercase;letter-spacing:.035em}.influence-phase dd{font:16px/1.5 DM,sans-serif;margin:0}.influence-phase>a{font:500 14px/1.5 DM,sans-serif;min-height:58px;display:flex;align-items:center;justify-content:space-between;gap:12px;margin:0 26px;padding:14px 0}.influence-throughline{display:flex;align-items:center;justify-content:space-between;gap:15px;border-block:1px solid #afc49e;padding:23px 0;margin-top:32px;font:500 clamp(16px,2.5vw,32px) DM,sans-serif}.influence-throughline i{font-style:normal;opacity:.5}.influence-throughline strong{font-weight:600}.creator-directions{margin:36px 0 0;border-block:1px solid #ffffff40}.creator-directions>summary{font:500 22px/1.4 DM,sans-serif;min-height:76px;display:flex;justify-content:space-between;align-items:center;gap:20px;list-style:none;cursor:pointer}.creator-directions>summary>span{font:14px DM,sans-serif;white-space:nowrap}.creator-directions>summary>span:after{content:' +';font-size:22px;margin-left:12px}.creator-directions[open]>summary>span:after{content:' −'}.creator-directions .creator-heading{font-size:32px;margin-top:15px}.creator-directions .creator-grid{margin-bottom:28px}
.ugc-scene{background:#10271d;color:#f2f7e7;padding:90px 6vw}.ugc-hero{display:grid;grid-template-columns:1.2fr .8fr;gap:7vw;align-items:center}.ugc-hero .eyebrow{color:#c2e6ac}.ugc-hero h2{font-size:clamp(64px,9vw,142px);line-height:.91;margin:30px 0}.ugc-hero h2 em{color:#91df76;font-style:normal}.ugc-hero-copy>p{max-width:560px;font-size:20px;line-height:1.55;color:#d0dec8}.ugc-hero-copy>.ugc-lead{font-size:clamp(24px,2.4vw,36px);color:#f2f7e7;line-height:1.25;margin:28px 0 20px}.ugc-explore{font:500 16px DM,sans-serif;border-bottom:1px solid #8aa97d;display:inline-flex;gap:30px;align-items:center;min-height:48px;margin-top:20px}.ugc-phone-figure{margin:0;max-width:360px;justify-self:center;width:100%}.ugc-phone{position:relative;aspect-ratio:9/16;border-radius:30px;overflow:hidden;background:#173b2a;box-shadow:0 30px 80px #0005}.ugc-phone:after{content:'';position:absolute;inset:30% 0 0;background:linear-gradient(transparent,#07190df2)}.ugc-phone>img{width:100%;height:100%;object-fit:cover}.ugc-mock-label{position:absolute;top:16px;left:16px;right:16px;font:12px DM,sans-serif;text-transform:uppercase;letter-spacing:.07em;background:#10271dbd;padding:8px 10px;border-radius:20px;width:fit-content;z-index:2}.ugc-phone-copy{position:absolute;bottom:18px;left:18px;right:18px;z-index:2}.ugc-phone-copy>span{font:11px ROM,monospace;color:#ddedca}.ugc-phone-copy>strong{display:block;font:600 24px/1.1 DM,sans-serif;margin-top:8px;color:#fff}.ugc-phone-copy>p{font:14px/1.4 DM,sans-serif;color:#e0eadb;margin:10px 0 18px}.ugc-product-link{display:flex;align-items:center;gap:12px;background:#f2f7e7;color:#153b26;border-radius:11px;padding:12px}.ugc-product-link svg{width:26px;height:26px;flex:none}.ugc-product-link>span{font:600 14px/1.3 DM,sans-serif}.ugc-product-link>span:last-child{margin-left:auto;font-size:20px}.ugc-product-link small{display:block;font:12px/1.4 DM,sans-serif;margin-top:3px}.ugc-phone-figure figcaption{font:13px/1.5 DM,sans-serif;text-align:center;margin-top:16px;color:#b6c9ac}.ugc-creative-route{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:28px;padding:32px 0;border-block:1px solid #78936c66;margin:60px 0}.ugc-creative-route article{display:flex;gap:18px;align-items:start}.ugc-creative-route article>span{font:32px ROM,monospace;color:#91df76}.ugc-creative-route h3{font:600 19px/1.4 DM,sans-serif;margin:0 0 8px}.ugc-creative-route p{font:16px/1.5 DM,sans-serif;margin:0;color:#c4d4b9}.ugc-fronts{scroll-margin-top:110px}.ugc-fronts .strategy-heading{margin-bottom:28px}.ugc-fronts h3,.commerce-loop h3{font-size:clamp(36px,4.5vw,62px);line-height:1.03;margin:0}.ugc-fronts .strategy-heading>p{font-size:18px;color:#c4d4b9}.ugc-squads{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:16px}.ugc-squads article{min-width:0;border:1px solid #65855870;border-radius:16px;padding:26px 22px;background:#ffffff06}.ugc-squads article>span{font:12px/1.4 ROM,monospace;color:#b8d7a8;display:block;min-height:34px}.ugc-squads h4{font:600 25px/1.15 DM,sans-serif;margin:20px 0}.ugc-squads p{font:16px/1.5 DM,sans-serif;color:#c8d7c0;margin:0 0 24px}.ugc-squads small{font:500 14px/1.4 DM,sans-serif;color:#e7f6dc;display:block;border-top:1px solid #65855870;padding-top:16px}.commerce-loop{display:grid;grid-template-columns:1fr 1.15fr;gap:8vw;margin:70px 0}.commerce-loop ol{list-style:none;padding:0;margin:0;display:grid;gap:24px}.commerce-loop li{display:flex;gap:18px}.commerce-loop li>span{display:grid;place-items:center;flex:0 0 38px;height:38px;border:1px solid #90bd7c;border-radius:50%;font:13px ROM,monospace;color:#cdf4b9}.commerce-loop strong{font:600 20px/1.4 DM,sans-serif}.commerce-loop p{font:16px/1.5 DM,sans-serif;color:#c4d4b9;margin:6px 0 0}.ugc-scorecard{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:25px;border-block:1px solid #78936c66;padding:26px 0}.ugc-scorecard>div{display:grid;gap:9px}.ugc-scorecard span{font:13px ROM,monospace;color:#b8d7a8}.ugc-scorecard strong{font:600 21px/1.4 DM,sans-serif}.ugc-scorecard small{font:14px/1.5 DM,sans-serif;color:#c4d4b9}.ugc-dimensioning{margin-top:25px}.ugc-dimensioning summary{list-style:none;cursor:pointer;min-height:60px;display:flex;align-items:center;justify-content:space-between;gap:20px;font:500 17px/1.5 DM,sans-serif}.ugc-dimensioning summary>span{font-size:26px}.ugc-dimensioning>div{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:28px;padding:0 0 24px}.ugc-dimensioning p{font:16px/1.6 DM,sans-serif;color:#c4d4b9;margin:0}.ugc-scope{font:14px/1.6 DM,sans-serif;color:#b3c9a7;max-width:800px;margin-top:22px}
@media(max-width:1100px){.strategy-heading{gap:35px}.pyramid-layout{gap:28px}.tier-detail{padding:25px}.tier-detail h3{font-size:34px}.pyramid-tier{padding-inline:8%;min-height:90px}.pyramid-tier>strong{font-size:22px}.pyramid-tier>span{font-size:11px}.influence-timeline-grid{gap:14px}.influence-phase header{padding:22px 18px}.influence-phase dl{padding:0 18px}.influence-phase>a{margin:0 18px}.influence-phase dl>div{min-height:140px}.ugc-squads{grid-template-columns:repeat(2,minmax(0,1fr))}.ugc-hero{gap:35px}.ugc-hero-copy>p{font-size:18px}}
@media(max-width:760px){.strategy-heading{grid-template-columns:1fr;gap:24px;margin-bottom:32px}.strategy-heading h2{font-size:clamp(40px,11vw,64px)}.strategy-heading>p{font-size:18px;max-width:none}.pyramid-layout{grid-template-columns:1fr;gap:30px}.ambassador-line{margin-bottom:20px}.pyramid-tier{min-height:87px;padding:12px 5%;gap:6px}.pyramid-tier>span{font-size:11px}.pyramid-tier>strong{font-size:20px}.tier-desire{width:62%}.tier-sport{width:75%}.tier-routine{width:88%}.tier-detail{min-height:0;padding:25px 22px;border-radius:18px}.tier-detail h3{font-size:36px}.tier-detail-top{font-size:12px;gap:12px}.tier-detail>p{font-size:17px}.tier-people>strong,.tier-measure strong{font-size:16px}.strategy-footnote{font-size:14px}.influence-timeline-grid{grid-template-columns:1fr;gap:20px}.influence-phase header{padding:24px}.influence-phase header h3{font-size:36px}.influence-phase dl{padding:0 24px}.influence-phase dl>div{min-height:0;padding:20px 0}.influence-phase>a{margin:0 24px;font-size:15px}.phase-thumbnail{height:230px}.influence-throughline{gap:6px;font-size:14px;flex-wrap:wrap;justify-content:center}.influence-throughline i{padding-inline:3px}.creator-directions>summary{font-size:18px;gap:12px}.creator-directions>summary>span{font-size:12px}.ugc-scene{padding:65px 20px}.ugc-hero{grid-template-columns:1fr;gap:38px}.ugc-hero h2{font-size:clamp(58px,15vw,92px);margin:24px 0}.ugc-hero-copy>.ugc-lead{font-size:27px}.ugc-hero-copy>p{font-size:18px}.ugc-hero .eyebrow{font-size:11px;line-height:1.6}.ugc-phone-figure{max-width:340px}.ugc-phone-copy>strong{font-size:24px}.ugc-creative-route{grid-template-columns:1fr;gap:26px;margin:42px 0;padding:28px 0}.ugc-creative-route article>span{font-size:29px}.ugc-creative-route h3{font-size:19px}.ugc-fronts h3,.commerce-loop h3{font-size:40px}.ugc-squads{grid-template-columns:1fr;gap:14px}.ugc-squads article{padding:26px}.ugc-squads article>span{min-height:0}.ugc-squads h4{font-size:28px;margin:16px 0}.ugc-squads h4 br{display:none}.ugc-squads p{font-size:17px}.commerce-loop{grid-template-columns:1fr;gap:32px;margin:48px 0}.commerce-loop strong{font-size:19px}.ugc-scorecard{grid-template-columns:1fr;gap:24px}.ugc-scorecard>div+div{border-top:1px solid #78936c33;padding-top:24px}.ugc-scorecard strong{font-size:22px}.ugc-dimensioning>div{grid-template-columns:1fr;gap:20px}.ugc-dimensioning summary{font-size:16px}.ugc-scope{font-size:14px}}
/* Keep each strategic opening compact enough for a live presentation. */
@media(min-width:761px){.strategy-heading h2{font-size:clamp(44px,4.5vw,70px)}.strategy-heading{margin-bottom:38px}.strategy-heading>p{font-size:18px}.tier-detail h3{font-size:36px}.tier-detail{min-height:510px}.influence-phase header h3{font-size:clamp(26px,2.6vw,38px)}}
.pyramid-tier[aria-pressed=true]:after{content:'✓';position:absolute;right:12%;top:50%;transform:translateY(-50%);font:16px DM,sans-serif}